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VBH Shortlisted




 

 

VBH (GB) has been shortlisted for Best Mid-Range Budget Campaign at the Construction Marketing Awards (CMAs). The awards are the only ones that recognise excellence in marketing within construction.

Over the last 12 months, VBH has worked with MRA Marketing to create and drive a strategic PR campaign to position VBH as a thought-leader in a saturated market and build awareness and sales of greenteQ - VBH’s own branded suite of hardware.

The programme has not only given VBH a voice in a crowded market, with PR coverage up by 620%, sales are also up 7% year-on-year. Improved awareness of greenteQ is also generating sign-ups for Q-secure, VBH’s multi-brand guarantee that covers VBH’s greenteQ range and tested products from selected 3rd party brands.

Gary Gleeson, Marketing Manager at VBH, says: “It’s the first time we have been shortlisted for this award and we are extremely proud. We’ve come a long way in the last 12 months and our partnership with MRA Marketing has contributed significantly to the increased awareness of greenteQ.

I understand competition is high for these awards, and indeed many high-profile brands in construction are shortlisted, so it’s a privilege to be among them and we look forward to the award ceremony in November.”

Winners will be announced on the 29th November at a Gala Dinner held at Hilton London Bankside.

 www.vbhgb.com.