CRM To Boost Business
Ab Initio’s Rhonda Ridge looks at what the market holds in 2025 and explains how an integrated CRM will help them to win sales in a highly...
Read Full ArticleA provider of double-qualified sales leads has reported a significant increase in consumer enquiries for double glazing, with a 62% surge in 2024 compared to the previous year.
Leads 2 Trade has also seen revenue from these enquiries rise by almost 40%, showcasing the company's successful adaptation to changing market conditions.
MD Andy Royle says: “While solar enquiries dropped quite considerably last year due to economic pressures, we were able to successfully fill that void knowing we had strong demand in the fenestration sector. This strategic shift has paid dividends, with double glazing proving particularly robust.”
A surge in member enquiries also reflected the current challenges facing installers in generating their own leads. Royle says: “The increased reliance on our services indicates that times are tough for fenestration companies when it comes to generating their own opportunities.
“We currently have around 25% more appetite from our fenestration members that we could fill today - the pendulum has certainly swung back in our favour.”
Picture: There has been a 62% growth in double glazing enquiries according to Leads 2 Trade.
Article written by Cathryn Ellis
20th January 2025