Parczuk’s Ball Predicts Business Bounce

• Browse By Section
• News
• Parczuk’s Ball Predicts Business Bounce

Mike Parczuk of Sternfenster has taken a peak at a crystal ball and says there are plenty of signs that second-half business will bounce back after a slow first few months of the year.

The first five months of the year have seen a lack of positivity which has proven to be very damaging. Personally, I think the economic prospects for the second half of the year will be better than the first. Inflation seems to be under control. We've got a general election, which normally means money is going to get thrown at everybody to try to win votes. And I think customers will be in a better position to part with their cash as interest rates come down, so there will be more consumer confidence in the market.

Smarter and harder

The market is tough, however, we've been here before and we'll be here again. It just means that we must work harder and work smarter to win new business.

It’s a conversation we regularly have with our customers, as we have a range of tools that can help them win business and keep their operations running efficiently and profitably. For example, our EasyAdmin package can create professional looking quotes, track deliveries, and allow customers to have full oversight of their profit and loss.

We’ve seen that, since the start of this year, more of our customers are engaging with these tools and they are doing better than those customers who don’t. Similarly, customers who want to learn more about our product ranges are engaging more successfully with homeowners because they can more easily sell them a dream with a wide choice.

You can’t sit and wait for the phone to ring and expect the leads to come flooding in.

Price can be a problem

The differentiation between us all shouldn’t be price, it should be the added value and extra services we offer. As I’ve outlined above, this can be much more effective at generating leads and winning sales than simply cutting prices because you are engaging with what the homeowner really wants.

I hope that the conferences and summits that are becoming popular in our industry can address some of these issues, as I think that if we are a little more professional in our approach – doing the right things at the right time in the right way –there is plenty of work out there for everybody.

Picture: This crystal ball does not – does not – belong to Mike Parczuk of Sternfenster.

www.sternfenster.com

Article written by Cathryn Ellis
14th May 2024

Share

Related Articles