Andrew Scott, CEO of Purplex Marketing discusses the potential dangers of relying solely on AI-generated content for brand marketing in 2025 and argues that, while it’s a powerful tool, AI must be used with caution. Scott also introduces Orago, Purplex’ own AI content generator with a difference…it is purpose built to each customer and controlled by real human beings.
Forging ahead in ‘25
It’s that time of year when we all reflect on another year passing and identify the events that have shaped or impacted on our success, writes CAB CEO Nigel Headford. With the war in Ukraine showing no signs of abating, an imminent change in global leadership and the many challenges we have at home, it is fortunate we have some very resilient and resourceful people in our industry.
Editor’s Comment
Editor John Roper looks back at his comment from January 2024 – the building regulations were kicking in and the Future Homes Standard was still expected to drive the market for triple glazing. A year on, the industry has mostly adapted to the regs, while the standard favoured heat pumps to solve the UK’s energy dilemma. Roper reckons yet again, the last government got it all wrong and the new one doesn’t seem to have much more of a clue. Meanwhile, the man on the Clapham Omnibus has no dosh. And if he can’t spend it on what you are selling, 2025 might be a bit slow on the growth front.
A customer relationship management system (CRM) that integrates with an email marketing strategy and other business processes can be a vital tool for the growth of your installer customers in 2025, writes Rhonda Ridge head of Ab initio which offers the AdminBase CRM system
The galv-mark
Reinforcement is a critical part of a window’s construction. Yet, unlike most other component parts, the steel is typically unbranded with fabricators unable to tell any meaningful difference between the products supplied by different companies. With this in mind, the decision to launch AngloGalv was an obvious one says Anglo’s MD David Evans.
Heritage – Building a legacy
How do you create a heritage window that fulfils all the demands of modern life and then some, while also incorporating more authentic traditional design styling than ever before? We speak to Quickslide’s MD Ben Weber to find out.
New demands
It is noticeable that consumers now approach new window installations with a more flexible schedule, no longer tethered to traditional seasonal peaks, writes The Residence Collection’s Jo Trotman as she examines what has brought about this change – and the opportunities it presents in 2025.
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