Eurocell’s Alunet Acquisition

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Eurocell has expanded its residential aluminium systems and composite door offering through the major acquisition of Alunet Group and its stable of home improvement brands, says Darren Waters.

The acquisition marks a key moment in Eurocell’s ambitious 5-year strategy to grow the business to £500m in revenue. One of the strategic pillars of this strategy is to cement Eurocell’s position as ‘the trade’s preferred choice in all markets and segments it serves’. “The addition of Alunet Group’s teams, products and service, is a significant milestone towards achieving our goals,” says Darren Waters, the CEO at Eurocell. This is a significant milestone on the road to offering both customers of Eurocell and Alunet Group a complete choice of home improvement products.”

 

Great fit

Waters adds: “Alunet Group is a great fit for Eurocell. It significantly strengthens our position in aluminium for the residential sector, enhances our composite door offering and adds a premium range of aluminium garage doors to our portfolio of home improvement products. This gives our trade partners further products to grow their businesses and more choice for their customers. 

The move positions Eurocell as a leading composite door supplier, now providing a full range of foam-filled and solid timber-core, alongside its PVC panel doors. It also marks Eurocell’s entry into the aluminium garage door market.

 

History

Eurocell is a major UK manufacturer, distributor, and recycler of PVC-U windows, doors and building products with over 200 branches and trade counters across the UK. The company also offers a wide range of products for home renovations and new build projects under a single brand. This includes more than 10,000 products across garden rooms, extensions, decking, fencing, roofing, rainwater, interior and exterior cladding and much more.

Eurocell serves over 40,000 tradespeople, distributing its products through a vast network of window fabricators, housebuilder partners and specifiers, as well as to installers and direct to homeowners.

 

What’s in the deal?

Alunet Group hs four home improvement brands:

• Alunet Systems is an aluminium systems house focused on the residential sector, with a full range of luxury window and door solutions, including bi-fold and sliding patio doors, sold under the Aluna brand.

• Comp Door is a manufacturer of premium solid timber-core composite doors.

• JDUK is a supplier of premium sectional aluminium garage doors including sectional, side hinged, entrance and roller door components.

• UK Doors (Midlands) is a fabricator of aluminium roller shutter garage doors.

 

Householder choices

Waters says: “Homeowners are more savvy and knowledgeable about how they want to improve their homes than ever before and our aim is to provide customers with the products they need to meet developing trends and the desires of the market – whether that's for PVC-U, aluminium or composite options. 

 “Alunet Group has grown rapidly since its establishment in 2016. As part of Eurocell, we will leverage its established product offering by expanding the routes to market through our strong market positions in new build, trade fabrication and our branch network distribution.”

The acquisition sees 200 staff joining Eurocell, with its chief executive, Steve Hudson, taking up a position on Eurocell's executive management team.

 

Picture: Eurocell has expanded with the strategic acquisition of Alunet Group and its growing home improvement brands.

www.eurocell.co.uk

 

Article written by Cathryn Ellis
24th March 2025

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